Nvidia Is Poised To Gain On Automotive Strength

The woes of a shrinking PC market are widely known and it has not only hurt the operations for core PC makers but also entities that manufacture ancillary products. As a result of the smart devices revolution, most PC markets including Hewlett-Packard and Lenovohave already entered the smartphones market and quite recently,Nvidia Corp (NVDA), a computer graphics pioneer was in news for making a similar move. As per reports, Nvidia is all set to sell its computer tablets under the brand Shield in an attempt to increase the appeal of its products among gamers.

The automotive business is heating up

While it remains to be seen if this latest innovation from Nvidia targeting to engage gamers will improve the company’s presence in mobile but it is already making strides in another market i.e automotive. It is estimated that by 2019, the connected car market will be worth $132 billion, according to Transparency Market Research, growing at a phenomenal annual rate of almost 35%. On the other hand, as IHS Automotive points out, self-driving cars could account for 9% of global auto sales in 2035, hitting 11.8 million units. Nvidia has identified the opportunity presented by the Internet of Things (IoT) concept and has already started consolidating its position.

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