Mountain View, Calif.-based tech mammoth Google (GOOG)(GOOGL) is in the process of adding another feather to its hat. After acquiring Titan Aerospace this year in April, and Quest Visual and Skybox Imaging in May, now the company plans to buy JetPac Inc., a San Francisco based software startup that develops social travel apps. Here’s what Google plans to do with JetPac, and how it fits into Google’s broad plans. But before that, let’s take a quick look at the target.
JetPac Inc. – Company snapshot
Founded by Pete Warden and Julian Green, JetPac develops social travel apps by pulling information from Instagram. The technology behind the app uses special algorithms to bring together different pictures to organize and form a collection that provide answers to the user’s search requirements. The app creates city guides based on the millions of pictures available online.
By analyzing and finding similar traits in pictures, the app generates guides such as the top outdoor adventures in say Hong Kong or Singapore or any other city for that matter. So far the startup has raised $2.4 million through venture capital funding. As always, Google has been very hush-hush about the deal. So, what amount of money it had to part with and how it plans to reform the acquired company stays a mystery.
— Guru Focus