The South Korean tech giant is moving aggressively into the U.S. retail business. Samsung will open more than 1,000 mini-stores inside existing Best Buy stores around the country. Called “Samsung Experience Shops,” the firm intends these efforts to directly compete with Apple’s stores.
The idea is to allow customers to get their hands on Samsung’s gadgets in a store environment. The company believes that this will increase awareness of its products, and that those products are part of a unique brand with its own history of quality. Browsers will also be able to consult employees who are experts in personal technology and Samsung’s products.
— Guru Focus