BlackBerry: The Comeback Story Of 2014?

Many are pulling away from BlackBerry (BBRY) after a relatively dismal year in which the company posted losses of $4.4 billion. Its stock value had correspondingly fallen 70% from its peak of $18.32 to a 52-week low of $5.44. This has understandably caused a lot of anxiety in current and potential investors. However, these uninspiring numbers are not the whole story and do not necessarily spell the end for BlackBerry.

The company has responded to declining profits by making some important changes in leadership and business focus. The most significant of these changes in leadership was bringing in Chen as the new CEO. He has atrack record of turning around struggling companies and has made it clear that he plans to shift the company’s emphasis toward enterprise and security — two of Blackberry’s stronger points.

Plans for change alone are not sufficient to rate BlackBerry a buy, however. The numbers need to show some cause for hope in spite of the recent downturn.

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— Guru Focus

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