Bears refuse to loosen grip on Avon

Avon Products has been struggling, and the bears are hungry for more downside.

optionMONSTER’s Depth Charge monitoring system detected the purchase of 4,500 October 16 puts for $1.95 and the sale of an equal number of August 16 puts for $1.30. Volume was below open interest in the August contracts but not the October options, which suggests that an existing position was rolled from one contract to the other.

AVP is down 3.33 percent to $14.79 in midday trading and has lost more than one-quarter of its value in the three months. Quarterly results from the cosmetics company have been consistently poor since late 2011, and now its new CEO is grappling with overseas bribery charges.

The stock is trying to hold its lowest level since March 2009. If support breaks, some traders may expect the selling pressure to accelerate.

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— Option Monster

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